Defined what the business is
The offer was separated from therapy, public speaking and general coaching.
Brand and business clarity case
The identity neededa clear business meaning.
People could mistake TALK Studios for public speaking, therapy, coaching or an academic website. The offer had value, and customers needed a simpler way to understand it before the identity could do its job.
Role
Design Director
Scope
Business category, audience, message, brand + website
The main problem
When people cannot place the offer,they compare it with the wrong thing.
Trust also depended too heavily on one person. The business needed a meaning and brand that could carry across a wider organisation.
Conversation is a skill. TALK Studios helps schools and organisations teach it.
What changed
Settle the meaning beforedesigning the identity.
The category, customer and message were settled before visual design started.
Chose the main customer
The website and message were designed first for school and education decision-makers while supporting other audiences.
Built trust in the organisation
The founder’s experience remained important, but the brand no longer depended on one person alone.
Made room for growth
The brand and website could support programmes, resources and future products.
What the business gained
A clear categoryand a brand built to grow.
The visual identity expressed a clear business decision.
Clear categoryStronger reason to chooseTrust beyond one founderPlatform for future offers